Our story

What started as a shared passion between three sisters has blossomed into a thriving family business dedicated to sourcing and delivering premium European flowers across the Middle East. Rooted in our love for beauty, creativity, and the art of floristry, our journey began with a vision: to connect the elegance of European blooms with the vibrancy of the Middle East’s celebrations and markets.

As sisters, we bring our own unique strengths to the table, united by a common goal—to redefine floral sourcing with a personal touch and uncompromising standards. For us, it’s not just about flowers; it’s about building relationships, understanding our clients’ needs, and helping their businesses flourish.

Together, we’ve built a business that combines family values, global expertise, and a deep understanding of the region’s demands. From flower growers to event planners, we take pride in creating connections that inspire and elevate every project we touch.


Our Expertise

We bring a decade of experience in global sourcing, logistics, and customer service, tailored specifically to the unique needs of event planners, florists, and wholesalers in the Middle East. Our team is passionate about precision—from selecting growers who meet our stringent quality standards to ensuring each delivery is as fresh and vibrant as the day it was harvested.

Our VISION

To be the trusted partner for floral businesses across the Middle East, empowering them to create breathtaking designs and unforgettable experiences. Whether it’s an opulent wedding, a grand corporate event, or a stunning retail display, we aim to provide the flowers that turn visions into reality.